Home Furnishing News – August 2017

March 2017

Power of the People

Home Furnishing News, often abbreviated as HFN, is a leading publication that provides comprehensive analysis, trend reports, and highlights innovative products and strategies in the home industry. It is considered a go-to resource for industry professionals, retailers, designers, and manufacturers interested in the latest developments in home furnishings. As an industry watchdog and an influential voice, HFN covers a broad spectrum of home-related categories, including furniture, bedding, bath, cookware, tabletop, floor covering, textiles, and consumer electronics. It also focuses on major industry trade shows and exhibitions, giving insights into emerging trends and showcasing novel products. One area that HFN covers particularly well is the kitchen industry. Recognizing the kitchen as the heart of the home, HFN features the latest in kitchen appliances, cutlery, cookware, and storage solutions, providing its audience with insights into trends, new product launches, and emerging brands. With kitchens continually evolving to meet changing consumer behaviors, HFN keeps industry professionals apprised of significant developments, new technologies, and consumer preferences shaping the future of kitchen design and functionality. A recent example of HFN’s coverage of innovative kitchen products includes the 360 Knife Block, a product featured in a print article focused on companies and products that were launched with crowdfunding. The 360 Knife Block, with its superior design and functionality, is a testament to the power of crowdfunding in bringing creative and innovative products to life. As a rotating knife storage solution, it addresses both counter space and accessibility issues often found in busy kitchens. By featuring the 360 Knife Block, HFN not only spotlights a product that enhances kitchen organization and efficiency but also underscores the role of crowdfunding in propelling innovative products into the market. It signals a shift in how products are brought to the consumer, where innovation can come from anyone, anywhere, and be supported by the “power of the people.” This article was distributed at trade shows including the 2017 International Housewares exhibit in Chicago, a major event in the home industry where the latest and greatest home and kitchen innovations are unveiled. Such targeted distribution amplifies the reach of the product to the most relevant audience – retailers, manufacturers, and industry insiders, potentially increasing the product’s visibility and market success. In essence, Home Furnishing News stands at the intersection of home design trends, retail strategies, and consumer preferences, offering an invaluable resource for all involved in the home industry. Its coverage of the kitchen industry, and innovative products like the 360 Knife Block, provides insights and highlights trends that shape the industry’s future, demonstrating its pivotal role in this rapidly evolving sector.